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Digital Marketing Specialist Resume Example

ATS-optimized ยท Real impact metrics ยท 2026 format

Use This as My Starting Point โ†’
Your Name
Digital Marketing Specialist ยท your.email@example.com ยท linkedin.com/in/yourname ยท City, Country

Professional Summary

Performance-focused Digital Marketing Specialist with 4 years driving measurable growth across paid, organic, and email channels. Managed $1.4M annual ad spend, reduced CAC by 38%, and grew organic traffic from 8K to 110K monthly sessions through SEO and content strategies.

Work Experience

Digital Marketing Specialist
Company Name ยท Jan 2021 โ€“ Present
  • Managed $1.4M annual Google Ads and Meta Ads budget โ€” achieved average ROAS of 5.2ร— and reduced CAC by 38%
  • Grew organic search traffic from 8K to 110K monthly sessions in 18 months through technical SEO and content cluster strategy
  • Built email automation sequences in HubSpot with 44% open rate and 12% CTR โ€” 3ร— above industry averages across 80K list
  • Launched LinkedIn B2B content program generating 280 qualified leads/month at $18 CPL vs $62 average before campaign
  • Ran 60 A/B tests across ad copy, landing pages, and email subject lines โ€” documented learnings in wiki used by 6-person team
  • Increased conversion rate from 1.8% to 4.1% on primary landing page through iterative CRO testing over 90 days

Core Skills

Google AdsMeta AdsSEOHubSpotEmail MarketingGoogle Analytics 4A/B TestingCROLinkedIn AdsContent Marketing

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